DanceLine® is dedicated to providing dancers of all ages and levels with high‑quality products, a diverse and thoughtfully curated selection, and exceptional, knowledgeable service. Our mission is to create an inspiring boutique experience—one that is as beautiful, supportive, and artful as the performances our dancers bring to life.

DanceLine® envisions a dance retail experience that combines expert guidance, curated products, and a welcoming boutique environment with a deep commitment to our dance community. We aim to inspire confidence, connection, and artistry in every dancer’s journey.

1. Expertise & Guidance

We believe dancers deserve knowledgeable support. Our team provides expert fitting, honest advice, and personalized guidance to help every dancer feel confident in their choices.

2. Curated Quality

We select products with intention—prioritizing craftsmanship, performance, and beauty. Every item reflects our commitment to offering only what we trust and stand behind.

3. Community Connection

DanceLine® is more than a boutique; we are part of the local dance community. We value relationships with dancers, families, and studios, and we strive to support their growth and success.

4. Boutique Experience

We create an environment that celebrates the artistry of dance. From the atmosphere to the service, we aim to make every visit inspiring, welcoming, and memorable.

5. Integrity & Care

We operate with honesty, transparency, and respect. Whether in-store or online, we treat every dancer with care and uphold the highest standards in service and communication.

6. Inclusivity & Individuality

We honor the unique journey of every dancer. Our goal is to support dancers of all ages, levels, body types, and backgrounds with products and guidance that help them shine.

7. Continuous Growth

Dance is always evolving—and so are we. We embrace innovation, adapt to dancers’ needs, and continually refine our offerings to serve our community better.

DanceLine® was created with a simple belief: every dancer deserves a place where they feel seen, supported, and inspired. What began as a small boutique has grown into a trusted home for dancers of all ages and levels — a space where artistry meets expertise, and where every detail is chosen with intention.

We built DanceLine® around the idea of experience. Not just shopping, but connection. Not just products, but guidance. From the moment a dancer walks through our doors, they are met with warmth, knowledge, and a team dedicated to helping them shine. We listen, we teach, we celebrate, and we walk alongside dancers as partners in their journey — whether that means finding the perfect leotard, fitting a first pair of pointe shoes, or offering the kind of honest advice that only comes from years within the dance world.

Our boutique reflects the beauty of dance itself: curated, expressive, and ever‑evolving. Every product on our shelves is selected with care, chosen for its quality, craftsmanship, and ability to support dancers in motion. Every fitting, every conversation, every moment in our store is shaped by our commitment to integrity, inclusivity, and genuine connection.

DanceLine® is more than a retail space — it is part of the heartbeat of our local dance community. We are proud to support dancers, families, and studios with the knowledge, resources, and encouragement they need to grow and thrive. As dance continues to evolve, so do we, embracing innovation while staying true to the values that define us.

Our story is one of artistry, guidance, and community. It is the story of dancers who trust us, families who rely on us, and a boutique built with love for the craft. At DanceLine®, we don’t just create a dance retail experience — we create a place where dancers feel at home.

At DanceLine®, our in‑store experience is at the core of who we are. Many of our products—especially footwear and fit‑sensitive items—require the expertise, guidance, and personalized attention that our team provides every day. Our staff is trained to help dancers find exactly what they need, whether that means:

• Selecting a leotard that flatters your body shape
• Teaching you how to break in your pointe shoes safely
• Evaluating the fit of a ballroom or tap shoe
• Finding the perfect amount of growing room for young dancers
• Recommending classes, studios, or training options
• Helping you choose the best shoe for your level and technique

This level of service simply cannot be replicated online, which is why many of our fit‑critical items—especially shoes—are available in‑store only.

Why some items are available online

We know not everyone can visit our Paoli boutique, so we make a curated selection of non‑shoe items available online. These are products that do not require in‑person fitting and can be purchased confidently without a personalized fitting appointment.

Why some items never appear online

DanceLine’s merchandise assortment changes quickly. Some styles arrive in limited quantities or sell out rapidly, making it impractical to list them online. Offering these items exclusively in‑store ensures accuracy, availability, and the best customer experience.

Studio & Program Convenience

For convenience, To The Pointe® program participants may order their required products online at any time.
Studio‑specific requirements are available for in‑store pickup or delivery, depending on the studio’s arrangement with DanceLine.

DanceLine® is primarily a brick‑and‑mortar boutique, and our in‑store selection is always evolving. For the convenience of our dancers, families, and studios, we make dress‑code items and To The Pointe® program products available online — but our full assortment is much larger.

If you don’t see what you’re looking for online, we may still have it in the store.
Just ask — we’re always happy to help you find the right item.

Directions HERE! 
DanceLine® is located in the heart of Paoli, Pennsylvania, on the Philadelphia Main Line:

DanceLine®
30 W Lancaster Ave
Paoli, PA 19301
United States

Our boutique sits along Lancaster Avenue (Route 30), just minutes from the Paoli Train Station and easily accessible from major Main Line communities including Tredyffrin Township, Berwyn, Devon, Malvern, Wayne, and beyond.

Best Ways to Get to DanceLine®

• By Car:
  We are directly on Lancaster Ave (Route 30) with convenient access from Routes 202, 252, and 29. Parking is available nearby.
• By Train:
  The Paoli Station (SEPTA + Amtrak) is a short walk or quick ride from the store, making DanceLine® easy to reach for dancers traveling from Philadelphia or surrounding suburbs.
• By Bus:
  SEPTA bus routes serving Paoli stop close to Lancaster Ave, offering an additional public transit option.

Whether you’re coming from a local studio, heading in from the city, or visiting from neighboring states, DanceLine® is simple to reach — and always worth the trip.

Yes — absolutely. At DanceLine®, helping dancers find exactly what they need for their studio is part of what we do best.

When you visit our boutique and ask for dancewear for yourself or your child, one of the first questions we’ll ask is:
“Where are you taking class?”

Our team keeps an up‑to‑date Dress Code Binder with requirements from as many local studios as we’ve been able to collect. If we don’t already know your studio’s dress code by heart, we’ll check our binder and guide you to the correct leotards, tights, shoes, and accessories.

Online Dress Code Access
Studios.

Some studio dress codes and requirements are also available online for your convenience.
If your studio isn’t listed, just ask — we’re always happy to help you find the right items.

Yes — DanceLine® proudly carries dancewear, shoes, and accessories for toddlers, kids, teens, and adults, for both male and female dancers.

Our boutique is intentionally stocked with a wide range of sizes and styles to support dancers at every stage of their journey. Most of our store is filled with both children’s and adult clothing, curated to meet the needs of beginners, recreational dancers, advanced students, and ballroom professionals.

Children’s Sizes

We carry children’s dancewear from size 2 through size 14, including leotards, skirts, tights, warm‑ups, and shoes.

Adult Sizes

Our adult selection begins where children’s sizes end and extends all the way up to 3X in select styles, ensuring dancers of all body types can find beautiful, comfortable, high‑quality options.

Specialty Selections

DanceLine® is known for:

• A fashion‑forward leotard assortment that surpasses many traditional dance stores
• An extensive ballroom shoe collection for Latin, Standard, and social dancers
• Fit‑sensitive items chosen with care and expertise

We’re proud to be not your average dance store — offering the products dancers truly need and the guidance to help them choose them with confidence.

Because DanceLine® carries a wide variety of brands, there isn’t a single size chart that works for all of them. Each manufacturer uses its own sizing system, measurements, and fit guidelines.

If you need a size chart for a specific brand, just call us or stop by the boutique. We’ll be happy to locate the correct size chart and help you understand how that brand fits — and, if you’re in the store, we can guide you through a personalized fitting to ensure the best possible comfort and performance.

Most dancewear comes with care instructions on the garment tag, and many items can be washed warm and placed in the dryer. However, if you want your dancewear to last longer, look better, and maintain its performance qualities, we recommend a gentler approach.

Our Best Care Recommendations

• Wash in cold water
  Cold water helps preserve color, elasticity, and fabric integrity.
• Hang or lay flat to dry
  Air‑drying prevents shrinking, fading, and premature wear — especially for leotards, warm‑ups, and technical fabrics.
• Avoid fabric softener
  Fabric softener can coat performance fabrics and reduce their ability to wick moisture, breathe, and stretch properly.

These tips come from years of combined dance experience — and they truly make a difference in how long your garments stay beautiful and comfortable.

In‑Store Payments

DanceLine accepts the following payment methods in store:

• Visa
• MasterCard
• American Express
• Discover
• JCB
• Contactless / Tap payments
• Apple Pay
• Cash
• Personal Checks (with valid ID)
• DanceLine Gift Cards
• Venmo (new)

Online Payments

DanceLine accepts the following payment methods online:

• Visa
• MasterCard
• American Express
• Discover
• JCB
• PayPal
• Apple Pay
• Shop Pay / Shop Financing
• DanceLine Gift Cards
• Venmo (if enabled through your payment gateway)

DanceLine Return, Exchange & Refund Policy

Effective for in‑store and online purchases

DanceLine is committed to providing a clear and fair return experience while maintaining the integrity of our merchandise. Please review the following policies before initiating a return or exchange.

Eligibility Window

• Returns and exchanges are honored within 14 days of purchase or delivery.
• After 14 days, DanceLine is unable to offer refunds, exchanges, or store credit.

General Return Requirements

To be eligible for a return:

• The item must be unused, unworn, and in original condition.
• All original packaging, tags, and accessories must be included.
• A receipt or proof of purchase is required for all returns and exchanges.

Items that arrive damaged or defective may be returned or exchanged; please notify us within the 14‑day window.

Non‑Returnable Items

For hygiene, safety, and industry standards, the following items cannot be returned or refunded:

• Undergarments
• Makeup
• Gift Cards
• Shoes (see shoe‑specific policy below)

Shoe Policy

Because pointe shoes and dance shoes mold to the foot, shoes cannot be refunded.

DanceLine will honor:

• Size exchanges only (unworn, clean, in original packaging)
• Returns for damage or manufacturing defects within 14 days

Shoes showing signs of wear, ribbons/elastic sewn, or alterations cannot be accepted.

Exchanges

Exchanges may be made within 14 days for:

• A different size
• A different color
• A replacement item if defective or damaged

Exchanges are subject to product availability.

Refunds

Refunds are issued only for eligible, non‑excluded items returned within 14 days.

Approved refunds:

• Are subject to a 35% restocking fee
• Are refunded at 65% of the purchase price to the original payment method

Shipping charges are non‑refundable.

Store Credit

Customers may choose store credit instead of a refund.
Store credit:

• Is issued for the full value of the returned item (no restocking fee)
• Does not expire
• May be used in‑store or online

Items Not Accepted

DanceLine cannot accept returns when:

• The item is not in original condition
• The item shows wear, damage, or missing components not caused by DanceLine
• The item is returned after the 14‑day window
• The item falls under the non‑returnable categories listed above

Sale & Clearance Items

• Final sale items cannot be returned, exchanged, or refunded.
• Regular‑priced items purchased with a promotion or discount follow standard return rules.

Gift Purchases

If marked as a gift at purchase:

• You will receive store credit for the value of the returned item.
• Once the return is processed, a gift certificate will be issued.

If the gift was not marked as such:

• Refunds are issued to the original purchaser.

Shipping Returns (Online Orders)

Items should be mailed to:

DanceLine
30 W Lancaster Ave
Paoli, PA 19301
United States

Customer is responsible for return shipping costs.
If a refund is issued, return shipping costs will be deducted from the refund amount.

For items valued over $75, we recommend:

• A trackable shipping service
• Shipping insurance

DanceLine is not responsible for items lost in transit.

Refund Processing Time

Once your return is received and inspected:

• You will receive an email confirming approval or denial.
• Approved refunds are processed within 5–10 business days.

If you have not received your refund after processing:

• Check your bank or credit card account
• Contact your bank or card issuer for posting timelines
• If still unresolved, email us at main@danceline.com

Suggestion: If you need help with sizing, please call (610-251-2344) or "chat with us"
M-F 10-7 Eastern Time
Sat 10-5 Eastern Time
Sun 12-3 Eastern Time

Note: Sale items, tights and underwear may not be returned. Gift cards are final sale.

Exchanges & Returns

All exchanges and returns must be initiated within 14 days of purchase.

Items Eligible for Exchange Only (Not Returnable)

The following items may be exchanged only (not refunded), provided they meet all conditions below:

• Shoes
• Undergarments
• Tights

Exchange Requirements

To qualify for an exchange:

• Item must be purchased within 14 days
• Item must be in original packaging
• A copy of the receipt must accompany the transaction
• Item must be unworn and in new condition

Return Tender Rules

Refunds are issued in the same form of payment used at purchase:

• Credit card → refunded to the same credit card
• Debit card → refunded to the same debit card
• Check → refunded as cash only after 14 days and only if sufficient funds are available in the register

Payment Methods

In‑Store Payments

DanceLine accepts:

• Credit cards (swipe, chip, tap): Visa, Mastercard, American Express, Discover, JCB
• Cash
• Checks
• Apple Pay

Online Payments

DanceLine accepts:

• Credit cards (Visa, Mastercard, American Express, Discover, JCB)
• Venmo
• PayPal
• Apple Pay

Shipping

DanceLine offers shipping on eligible items.

• Most orders are shipped via USPS Priority Mail
• No handling fee is charged
• DanceLine absorbs all packaging costs

Group Orders

DanceLine supports group orders for studios, teams, and organizations.

• Group rates require full payment to be honored
• All group order terms are negotiated offline
• Group orders may be listed online for convenience, but pricing and commitments remain governed by the offline agreement

Rewards Program

DanceLine offers rewards for in‑store purchases.

• Earn $20 in rewards for every $200 spent
• Rewards are tracked and managed through our POS system
• To enroll and earn rewards, customers provide:NameZip codeEmail address

Rewards are issued to the individual purchaser and cannot be transferred.

DanceLine® respects the privacy of users who visit this Site. The following policies are in effect for all of the Web pages operated by DanceLine. Please read our Privacy Policy from time to time, since it may be modified periodically.

DanceLine Privacy Policy

This Privacy Policy explains how DanceLine (“we”, “our”, “us”) collects, uses, and shares your personal information when you visit or make a purchase from danceline.myshopify.com (the “Site”).

1. Personal Information We Collect

Device Information

When you visit the Site, we automatically collect certain information about your device, including:

• Browser type
• IP address
• Time zone
• Cookies installed on your device

As you browse, we also collect:

• Pages or products you view
• Websites or search terms that referred you
• Information about how you interact with the Site

We refer to this collectively as Device Information.

We collect Device Information using:

• Cookies – small data files stored on your device. Learn more or disable cookies at http://www.allaboutcookies.org
• Log Files – track actions on the Site (IP address, browser type, ISP, referring/exit pages, timestamps)
• Web Beacons / Tags / Pixels – electronic files that record browsing behavior

Order Information

When you make or attempt to make a purchase, we collect:

• Name
• Billing and shipping address
• Payment details (including credit card information)
• Email address
• Phone number

We refer to this as Order Information.

Personal Information

“Personal Information” in this Privacy Policy includes both Device Information and Order Information.

2. How We Use Your Personal Information

We use Order Information to:

• Process and fulfill orders
• Manage payment, shipping, and order confirmations
• Communicate with you
• Screen orders for fraud or risk
• Provide product updates, promotions, or advertising (based on your preferences)

We use Device Information to:

• Improve and optimize the Site
• Generate analytics on browsing behavior
• Assess marketing and advertising performance
• Screen for fraud (especially IP address monitoring)

3. Sharing Your Personal Information

We share your Personal Information with trusted third‑party partners to operate our business:

Shopify

Our online store is powered by Shopify.
Learn how Shopify uses your information: https://www.shopify.com/legal/privacy

Analytics

We use Google Analytics to understand how customers use the Site.
Learn more: https://www.google.com/intl/en/policies/privacy/
Opt out: https://tools.google.com/dlpage/gaoptout

Legal Compliance

We may share information to:

• Comply with laws and regulations
• Respond to subpoenas, search warrants, or lawful requests
• Protect our rights and the security of our customers

4. Behavioral Advertising

We use your Personal Information to provide targeted advertisements or marketing we believe may interest you.

Learn more about targeted advertising:
http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work

You may opt out of targeted ads:

• Facebook: https://www.facebook.com/settings/?tab=ads
• Google: https://www.google.com/settings/ads/anonymous
• Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

You can also opt out via the Digital Advertising Alliance:
http://optout.aboutads.info/

5. Do Not Track

We do not alter our data collection practices when a Do Not Track signal is received.

6. Your Rights

European Residents (GDPR)

You have the right to:

• Access the personal information we hold
• Request corrections, updates, or deletion
• Object to processing
• Request data portability

To exercise these rights, contact us using the information below.

We process your information to:

• Fulfill contracts (e.g., orders placed through the Site)
• Pursue legitimate business interests

Your information may be transferred outside Europe, including to Canada and the United States.

7. Data Retention

We retain Order Information unless and until you request deletion.

8. Changes to This Policy

We may update this Privacy Policy periodically to reflect operational, legal, or regulatory changes.

9. Minors

The Site is not intended for individuals under 16 years of age.

10. Contact Us

For questions, concerns, or complaints about our privacy practices, contact us:

Email: main@danceline.com
Mail:
DanceLine
Attn: Privacy Compliance Officer
30 W Lancaster Ave
Paoli, PA 19301
United States

We use cookies and similar technologies to improve your shopping experience, provide personalized content, analyze site traffic, and support core store functionality. By continuing to browse, you agree to our use of cookies.

If you are located in the EU, UK, or California, you have the right to:

• Access, correct, or delete your personal data
• Opt out of the sale or sharing of personal information
• Request limits on how your data is used
• Manage cookie preferences at any time

To learn more or submit a data request, please review our Privacy Policy or contact us at main@danceline.com.

DanceLine (“we”, “our”, “us”) operates this website and provides all products and services subject to the terms, policies, and notices published on this Site. By accessing or using this Site, you agree to comply with all applicable terms and conditions.

Business Information
Trade Name: DanceLine
Address: 30 W Lancaster Ave, Paoli, PA 19301, United States
Phone: 610‑251‑2344
Email: main@danceline.com
VAT Number: Not applicable / Not provided
Trade Registration Number: Not applicable / Not provided

Intellectual Property
All content on this Site—including text, images, graphics, logos, product descriptions, and design elements—is the property of DanceLine or its content suppliers and is protected by applicable copyright and trademark laws. Unauthorized use, reproduction, or distribution is prohibited.

Liability Disclaimer
DanceLine is not responsible for any damages arising from the use of this Site, including interruptions, inaccuracies, or technical issues. Product availability, pricing, and descriptions are subject to change without notice.

Governing Law
This Site and all transactions conducted through it are governed by the laws of the Commonwealth of Pennsylvania and the United States.

Policy Updates
DanceLine may update or modify this Legal Notice and any related policies at any time. Continued use of the Site constitutes acceptance of the updated terms.

DanceLine® partners with many of the industry’s finest dancewear and footwear manufacturers, offering high‑quality products for men, women, and children. Our boutique features a curated selection of dance apparel, shoes, and accessories chosen for their craftsmanship, performance, and modern technical fabrics — everything today’s dancer needs.

We take pride in keeping our assortment fresh, fashion‑forward, and up to date with the latest styles and innovations. If you don’t see the exact garment, shoe, or color you’re looking for in our extensive inventory, we are happy to special order it for you. Our team is experienced in handling custom and special orders and will guide you through the process with care and expertise.

At DanceLine®, we’re here to make sure every dancer finds exactly what they need — whether it’s on our shelves or ordered just for you.

DanceLine® is here for you.